Book Review: Robert Cialdini’s PreSuasion: A Revolutionary Way to Influence and Persuade (Part 2)

Sylvia Mayer of https://smayerlaw.com/ joins Mac Pierre-Louis and Natalia Olowska-Czajka of https://olowskapierre.com/ to discuss Robert Cialdini’s Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Sylvia is an avid reader and shares her takeaways from reading Pre-Suasion and how they apply to mediation and conflict resolution.   At its core, relying on real-life situations and scientific studies, Pre-Suasion explores a myriad of ways to enhance receptivity before making any meaningful “asks.”  Receptivity refers to being open to accepting new information, ideas, and suggestions.  In mediation, parties typically reach an agreement only after each has become receptive.  Timing, trust building, and reciprocity are among the tools available to build receptivity.